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About DIG TOKYO

Overview / 目次

CONTENT

Details

VOLUNTEER STAFF

PLANNED AND PRODUCED BY RendezVous


CONCEPT

A bilingual web magazine that “bilingual-splains"

A cultural ambassador providing rundowns of the latest info about Japan and insight into Edokko (Tokyo) chic and sophistication

A primer for Japanese audiences on common sense and what it means to be cultured from a global perspective

A boutique magazine championing products and services for those seeking a refined lifestyle, selected by discerning curators

A source of not just information but wisdom and insight applicable in both everyday life and business

A forum not for objective reality but the personal, completely subjective truths of the columnists


TARGET AUDIENCE

Intellectually curious and affluent individuals around the world, regardless of gender, age, or nationality

Middle school, high school, and college students who want to learn about the world

Foreigners interested in Japanese culture, society, and history

Businesspeople looking to develop their cultural literacy

Japanese-language learners, English-language learners

Prospective tourists, prospective residents of Tokyo and Japan

Students and working adults looking to start their own business in the content, advertising, or design industries

PR representatives, people working at advertising agencies, ICT business executives

Creatives working in fashion, design, and other creative fields


CONTENT

1.FASHION & SHOPPING

Luxury brands / Select shops / Tailors / Sportswear / Shopping centers and multi-use complexes / Special sale info / New openings / City news


2.CINEMA & THEATRE

Cinema / DVDs, Blu-rays / Theatre / Musicals / Traditional performing arts / Reviews / Interviews / Trailers


3.BOOKS & MAGAZINES

Newly published / Classics / Business books / Shinsho paperbacks / Literature / Non-fiction / Comics / Magazines / Free magazines / Web magazines


4.MUSIC & PARTIES

New releases / Famous recordings / Concerts and live performances / Music festivals / Nightclubs and parties / Events


5.GEAR & BUSINESS

Starting a business / Venture capital firms / Business books / Business seminars / Audio equipment and musical instruments / Cars / Watches / Stationery / Athletic gear


6.GOURMET & LIFESTYLE

Restaurants / Bars / Izakaya / Cafes / Bakeries / Dessert shops / Ingredients / Health / Recipes / Organic products / Hotel / Travel / Cosmetics / Beauty / Interior design / Furniture Real estate


7.SPORTS & CULTURE

Exhibitions / Galleries / Photo books / Art books / Art history / Design / Creative industry / Tennis / Golf / Ski / Surfing / Rugby / X Games


8.LANGUAGE & EDUCATION

English / ESL / Japanese / JSL / Japan-coined English Words / Eikaiwa / Translation / Interpretation / E-learning


Summer 2021 and onwards

Video Content

Interviews with artists, creatives, businesspeople, and more

Video reports of events and live music/concerts

Branded Content

Ideas, suggestions, and proposals for a sophisticated lifestyle

Product placement

*Branded content is the creation of content that is funded or jointly produced by an advertiser.


Details

CONTRIBUTING STAFF AND COLUMNISTS

As of June 2021, we have 14 columnists and 2 photographers from a variety of personal and professional backgrounds

We are always looking to expand our staff and team of columnists


PROMOTIONAL STRATEGY(After 2022)

Free magazine: we plan to publish and distribute a photo-centric free magazine

Events: we plan on hosting dance parties at Tokyo’s nightclubs and organizing outdoor parties


BUSINESS MODEL

Banner ads

Email newsletter ads

Video ads

Mobile advertising

Affiliate programs

Creation of branded content

We welcome any suggestions or proposals for other digital and mobile advertising ideas and strategies.


BUSINESS ALLIANCES AND REVENUE SHARE

We are looking to sign revenue-sharing contracts with companies and freelancers interested in strategic alliances.

Types of companies/freelancers we are looking for

Digital advertising

System developers

Web design, DTP operators

Writers, photographers

Videographers, video editors

Music producers

DJs

Event planning companies

*A strategic alliance is an agreement between two parties to pursue a set of objectives while remaining independent. In terms of DIG TOKYO, RendezVous will set forth editorial direction and a branding strategy, and companies and individuals we have formed an alliance with will undertake the planning, design, and production of the content.

*Revenue-sharing is a type of performance-based pay system, a type of alliance agreement where two parties agree upon a percentage and distribute any profit that comes from their alliance according to that percentage.


VOLUNTEER STAFF

About Volunteer Staff

Volunteers interested in starting their own business or going freelance wanted.

We are looking for students and working adults to help us get DIG TOKYO off the ground.

Positions are unpaid (including compensation, travel, and food costs), but participants will be able to gain valuable experience editing and shaping a web magazine still in its infancy. Volunteer staff are encouraged to start their own business/go freelance and sign a revenue-sharing contract with RendezVous as a business alliance.


Positions Wanted

*No experience required

Public relations / Production coordinator / Writer / Editor / Researcher / Photographer / Video artists / Interpreters / Translators(Japanese→English / English→Japanese)/ Web designers / DTP operators / Markup engineers / Models / Interviewers / Reporters / DJs / VJs / Music producers


PLANNED AND PRODUCED BY RendezVous

About RendezVous

Planning and producing of advertisements and articles for major advertising agencies and major magazine publishing companies.

Content production, including articles for websites and photography.

More recently translation work, including for T Japan: The New York Times Style Magazine (jointly published by Shueisha and Asahi Shimbun Company) and ELLE (Hearst Fujingaho). English to Japanese, Japanese to English.

Management and styling for G. Kazuo Peña for appearances on the NHK E-Tele program “Sekai e Hasshin! SNS Eigojutsu (from March 2018 to March 2020).


RendezVous Business Summary

Translation(Japanese to English / English to Japanese)

Interpreting(Japanese to English / English to Japanese)

Planning and writing of articles

Web design / DTP operation

Photo shoots (product, portrait, other commercial)

Planning and production of video content

Covering news and events, collecting information for articles and content

Talent management

Styling/Makeup

Music production

・Event organizing

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