Overview
CONTENT
Details
VOLUNTEER STAFF
PLANNED AND PRODUCED BY RendezVous
CONCEPT
・A bilingual web magazine that “bilingual-splains"
・A cultural ambassador providing rundowns of the latest info about Japan and insight into Edokko (Tokyo) chic and sophistication
・A primer for Japanese audiences on common sense and what it means to be cultured from a global perspective
・A boutique magazine championing products and services for those seeking a refined lifestyle, selected by discerning curators
・A source of not just information but wisdom and insight applicable in both everyday life and business
・A forum not for objective reality but the personal, completely subjective truths of the columnists
TARGET AUDIENCE
・Intellectually curious and affluent individuals around the world, regardless of gender, age, or nationality
・Middle school, high school, and college students who want to learn about the world
・Foreigners interested in Japanese culture, society, and history
・Businesspeople looking to develop their cultural literacy
・Japanese-language learners, English-language learners
・Prospective tourists, prospective residents of Tokyo and Japan
・Students and working adults looking to start their own business in the content, advertising, or design industries
・PR representatives, people working at advertising agencies, ICT business executives
・Creatives working in fashion, design, and other creative fields
CONTENT
1.FASHION & SHOPPING
Luxury brands / Select shops / Tailors / Sportswear / Shopping centers and multi-use complexes / Special sale info / New openings / City news
2.CINEMA & THEATRE
Cinema / DVDs, Blu-rays / Theatre / Musicals / Traditional performing arts / Reviews / Interviews / Trailers
3.BOOKS & MAGAZINES
Newly published / Classics / Business books / Shinsho paperbacks / Literature / Non-fiction / Comics / Magazines / Free magazines / Web magazines
4.MUSIC & PARTIES
New releases / Famous recordings / Concerts and live performances / Music festivals / Nightclubs and parties / Events
5.GEAR & BUSINESS
Starting a business / Venture capital firms / Business books / Business seminars / Audio equipment and musical instruments / Cars / Watches / Stationery / Athletic gear
6.GOURMET & LIFESTYLE
Restaurants / Bars / Izakaya / Cafes / Bakeries / Dessert shops / Ingredients / Health / Recipes / Organic products / Hotel / Travel / Cosmetics / Beauty / Interior design / Furniture Real estate
7.SPORTS & CULTURE
Exhibitions / Galleries / Photo books / Art books / Art history / Design / Creative industry / Tennis / Golf / Ski / Surfing / Rugby / X Games
8.LANGUAGE & EDUCATION
English / ESL / Japanese / JSL / Japan-coined English Words / Eikaiwa / Translation / Interpretation / E-learning
Summer 2021 and onwards
●Video Content
・Interviews with artists, creatives, businesspeople, and more
・Video reports of events and live music/concerts
●Branded Content
・Ideas, suggestions, and proposals for a sophisticated lifestyle
・Product placement
*Branded content is the creation of content that is funded or jointly produced by an advertiser.
Details
CONTRIBUTING STAFF AND COLUMNISTS
・As of June 2021, we have 14 columnists and 2 photographers from a variety of personal and professional backgrounds
・We are always looking to expand our staff and team of columnists
PROMOTIONAL STRATEGY(After 2022)
・Free magazine: we plan to publish and distribute a photo-centric free magazine
・Events: we plan on hosting dance parties at Tokyo’s nightclubs and organizing outdoor parties
BUSINESS MODEL
・Banner ads
・Email newsletter ads
・Video ads
・Mobile advertising
・Affiliate programs
・Creation of branded content
※We welcome any suggestions or proposals for other digital and mobile advertising ideas and strategies.
BUSINESS ALLIANCES AND REVENUE SHARE
・We are looking to sign revenue-sharing contracts with companies and freelancers interested in strategic alliances.
●Types of companies/freelancers we are looking for
・Digital advertising
・System developers
・Web design, DTP operators
・Writers, photographers
・Videographers, video editors
・Music producers
・DJs
・Event planning companies
*A strategic alliance is an agreement between two parties to pursue a set of objectives while remaining independent. In terms of DIG TOKYO, RendezVous will set forth editorial direction and a branding strategy, and companies and individuals we have formed an alliance with will undertake the planning, design, and production of the content.
*Revenue-sharing is a type of performance-based pay system, a type of alliance agreement where two parties agree upon a percentage and distribute any profit that comes from their alliance according to that percentage.
VOLUNTEER STAFF
About Volunteer Staff
・Volunteers interested in starting their own business or going freelance wanted.
・We are looking for students and working adults to help us get DIG TOKYO off the ground.
・Positions are unpaid (including compensation, travel, and food costs), but participants will be able to gain valuable experience editing and shaping a web magazine still in its infancy. Volunteer staff are encouraged to start their own business/go freelance and sign a revenue-sharing contract with RendezVous as a business alliance.
Positions Wanted
*No experience required
Public relations / Production coordinator / Writer / Editor / Researcher / Photographer / Video artists / Interpreters / Translators(Japanese→English / English→Japanese)/ Web designers / DTP operators / Markup engineers / Models / Interviewers / Reporters / DJs / VJs / Music producers
PLANNED AND PRODUCED BY RendezVous
About RendezVous
・Planning and producing of advertisements and articles for major advertising agencies and major magazine publishing companies.
・Content production, including articles for websites and photography.
・More recently translation work, including for T Japan: The New York Times Style Magazine (jointly published by Shueisha and Asahi Shimbun Company) and ELLE (Hearst Fujingaho). English to Japanese, Japanese to English.
・Management and styling for G. Kazuo Peña for appearances on the NHK E-Tele program “Sekai e Hasshin! SNS Eigojutsu (from March 2018 to March 2020).
RendezVous Business Summary
・Translation(Japanese to English / English to Japanese)
・Interpreting(Japanese to English / English to Japanese)
・Planning and writing of articles
・Web design / DTP operation
・Photo shoots (product, portrait, other commercial)
・Planning and production of video content
・Covering news and events, collecting information for articles and content
・Talent management
・Styling/Makeup
・Music production
・Event organizing
